are you the next big dead thing?

Of the 2 types of people in this world -- those who create charts and graphs for fun, and those who don't -- I definitely seem to get on better with those who do.

One such person is Richard Watson at trend lab Now And Next. I haven't ever met or spoken to him, but basically, he makes massive and not entirely serious graphs with somewhat arbitrary y-axises for a laugh, which makes him absolutely sound in my book.

He's the guy who did that way cool Trend Blend tube map you might have seen. Anyhow here's his latest, an Extinction Timeline, showing what ideas and things will die out, and when. I like it, don't understand the reasoning behind some of it, which I suppose makes you want to talk more about it.

quote: media as a tool for achievement

I was talking to this guy Matt Hook at Vizeum, and anyway amongst other things, he said:

Amongst younger male audiences, media is being seen less as a thing to consume, and more as a tool to achieve

as evidenced, for example, by the proliferation of specialist titles, and the increased amount of how-to features and articles in Sunday press. I just thought it's quite a neat quote/viewpoint.

trend point map

A neat map of trends, words and made-up words in the form of a tube map. This is about as close to art as marketing strategy gets. Really useful.

Found on the Fallon Blog