Abelha Cachaça Retail Launch at Wholefoods Kensington this Saturday

Pretty exciting - we (Abelha Cachaca) are working with Whole Foods Market in Kensington as our official retail partner! They will be stocking Abelha Silver and Abelha Gold in their new spirits section, alongside a lot of other excellent, organic spirits.

If you haven't been to the store before, you should do - it's huge, and full of delicious stuff, including a machine from which you can blend and dispense your own fresh pistachio nut butter. We are now giving you the perfect excuse to get down there, as this Saturday 29th August, we'll be down there doing sampling.

We'll be knocking out caipirinhas, other fresh fruit cocktails and a delicious new serve of Abelha Cachaça mixed with Organic Elderflower Presse, all made with things you can find in the store.

2-6 pm, Saturday 26th August.
Whole Foods Market
www.wholefoodsmarket.com
63 Kensington High St
London, W8
020 7368 4500

my next bit of work: Oh Baby London

I'm currently working for this brilliant independent baby clothing label on Brick Lane (halfway down, opposite Rokit Vintage), called Oh Baby London.

They've just launched a brand new website, and they need someone to plan and implement all their online marketing - initially to drive short term sales, and then also to do more of an organic online brand-building job. After a day there, I'm really excited - it's totally hands-on and I genuinely think the product's great. My favourites are the baby hoodies.

Hannah, the label's founder also has a blog here. On a personal, slightly silly note, I really enjoy working above a shop - it reminds of when I was little and my dad had a video rental store. Drop in and say hi!

7-11 Kwik-e-Mart promotion in the US

photo from flickr

I read about this ages ago, but never thought they'd actually do it. To promote the launch of the Simpsons movie, they've turned some 7-11 shops into Kwik-e-Marts, complete with fake brands (re-named Slurpee as Squishee) and so on.


photo from flickr

7-11 footed the bill, which people guess is into the single millions. Hats off to them for doing something very daring and different in retail. If only Happy Shopper had had the courage to do something like this they might still be here today.

Full story on Yahoo! here
More pics from flickr here

I'll end with a video of Bumblebee Man from YouTube. Nothing to do with the story but he is my favourite Simpsons character.