Proximity London appear to have the same xmas viral as glue London's from last year

proximity-london-glue-xmas, originally uploaded by dead insect \ /. (I didn't write this btw, but I do think it's funny).

We love childish stuff like this in the industry - "He copied me!", " No, I didn't see yours, I swear".

Anyway I used to work at glue, so someone sent me Proximity's recent Xmas viral to look at, and as it's exactly the same as glue's one from last year.


photo from Rob's blog

Did they think of it themselves? Don't know, not fussed. It's just a Christmas card anyhow.

However, I logged on to give them some good-natured stick, but they have someone censoring it live, and also a script which auto-changes the word "glue" for "Prittstick". They also appear to have blocked glue's IP address, and now mine after a few jibes.

That's a bit lame. If you show up with a year-old idea, you should expect to take some good-natured stick. Also, as an agency that does digital stuff, they should probably know better about censoring people on the Internet - it never works, and invariably drives people to publish even more. They could have dealt with it in a number of humourous, in-the-spirit-of-things-ways, but instead acted just like old media, putting one of the their staff on live censorship duty and blocking IP's.