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Sunday, February 11, 2007

slow exposure photography plus moving light from a mobile phone




My flatmate Stuart and some others from glue pioneered this technique of waving a mobile phone light around a subject whilst shooting on slow exposure. I don't know what the name for this type of photography is, but it we all had fun shooting in our kitchen with Hal's camera. More pics soon.

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posted by dead insect at 11:42 PM 1 comments links to this post

Monday, February 05, 2007

brands as filling narrative gaps in our lives



Nice quote from Charlie Brooker at the Guardian. He's talking about Macs and PCs, specifically the new UK Mitchell and Webb ones and how much he hates it. It's a great article, but anyway my favourite part is just about brands in general:

Ultimately the campaign's biggest flaw is that it perpetuates the notion that consumers somehow "define themselves" with the technology they choose.

If you truly believe you need to pick a mobile phone that "says something" about your personality, don't bother. You don't have a personality.

Well said. It's diametrically opposed to Hugh MacLeod's statement that we use brands to fill up gaps in our personal stories, and basically says a big NO to consumer brand marketing. I quite like it today, because it's a Monday and I feel like sticking it to the man.

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posted by dead insect at 3:55 PM 0 comments links to this post