Coke Unhuggables Ad(s)

Very funny ads, exactly what americans do best, great use of media, but nothing to do with Coke whatsoever - should be a beer brand - Bud Light or Miller etc etc.



Also I feel it's kind of a shallow idea - it's a running gag executed in an obvious way - I wonder how well it would extend into other media?

Having said all that, I think it's doing good things for Coke.