Having started a
charity initiative at work, I was looking for a charity to donate to. I just really wanted to help cute animals. I'm sorry, I'm a bit shallow.

But anyway there's nothing really out there. As people want more and more niche stuff, and are willing to bring a little indulgence into different bits of their lives, there's an opportunity for things like charities to cater to want they want a bit more, and still do (questionably) good things.
Labels: animals, boutique charities, cute, democracy