Abelha Cachaça UK - my new 39% ABV baby

I haven't had a lot of time to update this blog recently, for a couple of reasons.

1. I've been working freelance - just doing half days - which means that I don't have a lot of extra time sitting in an office, which is the kind of time that you use for blogging, e.g. when you're waiting for a meeting.

2. I've been working on this exciting new project which I can finally reveal. We've created and are launching a new brand of cachaça in the UK. For those who don't know, cachaça is a sugar cane based spirit (a little bit like rum, but not rum) from Brasil. It's the main ingredient of the world famous Caipirinha cocktail.



Our cachaça - Abelha Cachaça - is very different to most the cachaça's you find on sale in the UK. It's produced in the most traditional way using 100% natural ingredients at a farming collective in Bahia, Northern Brasil.

Pretty much everything is done by hand, to create the best possible tasting cachaça - this sometimes means that our process is slower, or less efficient but we think it's the right thing to do. It's produced in the same way that cachaça was made 200-odd years ago, and as a result of all this it has an excellent full and natural flavour.

Here's a slideshow of the production process if you're interested.



(It also happens to be organic and ethically produced, but I feel a bit preachy going on about it. It's just booze after all.)



It's been ages in the works, sorting out all the paperwork and so on, but we finally have the first batch in the country and out of the claws of Her Majesty's Revenue and Customs.

Right now, we're working on getting listings (bars, restaurants and shops to stock us), and as soon as we have a good base of them, we'll be doing lots of exciting consumer marketing. If you have any good contacts (people who manage or own pubs/bars, let me know). Or with any advice generally!

In the meantime, feel free to snoop around our website, check out our cachaça FAQ - don't laugh, I had to build this thing with my own bare hands! We have a cachaça blog here too, so stop by.

By the way, you can get in touch with me (Anthony) on anthony@abelha.co.uk or 07815 776 215.