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Wednesday, October 31, 2007

Rememberance Day Campaign 2007

I've had a fun couple of days working on PR for the Poppy Appeal 2007. The Royal British Legion has created a 6'5" sculpture of a dude made out of poppies which is appearing at various places to raise awareness. He also has a blog at http://whereispoppyman.blogspot.com, detailing his journeys round London.

I've found it really interesting working with the SPA Way - they're a very media focussed PR agency, and the sheer pace and panic of PR is very different to what I'm used to as an advertising account planner. Anyway minor excitement this afternoon as Poppy Man was centrefold in today's Evening Standard.

Mad props to our photographer, my friend Fred who's currently between advertising creative placements and working as a runner for a C4 production.

DSC00170

DSC00171n

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posted by dead insect at 11:20 PM 0 comments links to this post

Sunday, October 28, 2007

creative alchemy mega party, westbourne studios, weds 14 nov, free!



This is a party for all creative professionals, organised by Claudie Plen.
You can check out the Facebook group here too.


Me and the HungaMunga arts and crafts gang will be doing our thing there, as well as other fun stuff. I have no idea what kind of people will be there, but Westbourne Studios is a nice space, and it's free, so you might as well.

The Creative Industries party of the year, celebrating Enterprise Week 2007.
Creative Alchemy Ltd, London Westside, Paddington Development Trust, Westbourne Studios, and Make Your Mark.

Join us in our giant interactive networking space, Hungamunga playspace, film, art installations from Artspace, Talkaoke mobile chat show, live painting, and dj's and performances all night...there will also be a couple of free drinks for the early birds, courtesy of London Westside and the Paddington Development Trust!

To book you place or download your invite, go here!

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posted by dead insect at 10:24 AM 0 comments links to this post

Wednesday, October 24, 2007

70 things for 70p

The baby clothes label I work at, Oh Baby London, has just been featured in New magazine, which has the best cover starburst I've ever seen - in the top left - "70 things for 70p". Wow.

Jokes aside, we have a bit of product placement for celeb baby gear, which we're really happy about.



Also, I'm looking out for artists, designers and general craftspeople who'd like to collaborate on some fun projects with Oh Baby London - get in touch for more info.

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posted by dead insect at 2:31 PM 0 comments links to this post

Monday, October 15, 2007

zen snacking (for Blog Action Day)

Have you ever watched someone in London eat a bag of crisps? They toss them into their mouths in a mechanical, grazing fashion, whilst they text, read a paper, or stare into space.

Aside from their mouths opening, their faces don't even register each crisp going in, or the flavour of it. They're thinking about work, people they fancy, what to wear tonight - everything apart from eating crisps.

We've all done this - snacking on total auto-pilot until we get a mild surprise when we look down and see that most of the bag is gone. This is a bad thing generally, because not appreciating what we consume causes over-consumption in many ways.

quavers in tesco extra edmonton

So here is my take on Snack Zen, which you should try the next time you get a bag of your favourite snacks - crisps, sweets, wasabi peas,organic chocolate covered blackcurrants, whatever.

It is a 5 minute Zen Snack food exercise which will make you happier, more relaxed, more mindful, more giving, less wasteful and hence greener.


- - - - - - - z e n - s n a c k i n g - - - - - - -

One should take a bag of one's favourite snacks, and go to a quiet place, like a park bench, a hotel reception, or the corner of an old man pub.

Do not think about work, or watch people, or admire poster ads. Simply sit and prepare to give this 5 minutes of your life to snacking.

When one eats the snack food, one should attempt to focus completely on the mouth sensations of the snack. Taste, texture, moving it around with the teeth and tongue.

One should not think at all, or analyse, but just concentrate on the feelings from your mouth of eating and tasting the snack. If thoughts arise, just let them drift away, and continue eating slowly.

Initially one will find that one is able to eat only 1-3 crisps before the thoughts wander completely and one must "snap back" to the snack food. Try it if you don't believe me.

If one has worries or doubts - like having to get back to the office, or what to do about some person who's conflicting with us, let these thoughts go and re-focus on the snacks. Right at this moment, all the other concerns are just illusions in the head.

When one can get through half a bag without daydreaming or worrying about the past and future, that is significant progress. The heart rate will be lower and one feels very chilled and 'at peace' with things.

Eventually, after maybe months of practice, one can go through a whole bag of snacks in 5-10 minutes, all the while staying completely in the zone. A similar sensation is found sports, playing music, or making or appreciating art: being totally engaged in the now.

- - - - - - - b e n e f i t s - o f - z e n - s n a c k i n g - - - - - - -

You can leave the office feeling stressed and tired, and come back in 10 minutes feeling refreshed, calm and able to treat problems with a clear head. You'll regain your sense of perspective, because you know that these problems can't control your emotions and that by simply focusing on the present, they disappear.

Bloggers Unite - Blog Action Day

(My personal favourite zen-out snack is Frazzles, by the way.)

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posted by dead insect at 11:43 AM 7 comments links to this post

are you the next big dead thing?

Of the 2 types of people in this world -- those who create charts and graphs for fun, and those who don't -- I definitely seem to get on better with those who do.

One such person is Richard Watson at trend lab Now And Next. I haven't ever met or spoken to him, but basically, he makes massive and not entirely serious graphs with somewhat arbitrary y-axises for a laugh, which makes him absolutely sound in my book.

He's the guy who did that way cool Trend Blend tube map you might have seen. Anyhow here's his latest, an Extinction Timeline, showing what ideas and things will die out, and when. I like it, don't understand the reasoning behind some of it, which I suppose makes you want to talk more about it.

Extinction Timeline by Richard Watson (Now-and-Next)

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posted by dead insect at 9:32 AM 0 comments links to this post

Tuesday, October 09, 2007

99 wolf balloons

This is one of the best things I've ever seen in my life. Artist Cai Guo-Qiang had a Chinese factory fabricate 99 wolves, which he hung in the following fashion - cascading, charging into a glass wall.

Head On, 2006, by Cai Guo Qiang
I got 99 wolves, but the bitch ain't one.

Head On, 2006, by Cai Guo Qiang

Head On, 2006, by Cai Guo Qiang

This has really given me the motivation to do more art-related stuff, rather than my usual blend of tackiness and utility.

More pictures and info here. Link to the Guggenheim here.

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posted by dead insect at 5:10 PM 3 comments links to this post

Sunday, October 07, 2007

crank dat marketing 2.0

One of the best things so far about not working in an ad agency full time is that I no longer feel the need to give a reasoned, depthy analysis every time someone asks me about a breaking campaign. I don't even have to be passionate - for all the hype on the Cadbury's Gorilla, I can just stay put at "quite good, nicely executed".

So it's rare that I get really really excited about a bit of marketing, but I can honestly say this is the most interesting thing I've seen for a while. Forget RadioHead (who let you download their whole album for any price you choose), Soulja Boy is where it's at.


Link to the YouTube video here

The product, the person and marketing are so intertwined that you feel like think the whole thing is campaign for something else completely.

Every single trick that you've ever heard in a marketing brainstorm, he's done.

His album is titled as a URL - souljaboytellem.com .

His URL is an entire social networking site.

He leaves nothing to chance with what he wants people to do - his music video shows teens watching his music video on their mobile phones, and then imitating the dance.

On his YouTube channel - (which has over 100 videos of various content, all with 5, 6, and 7 figure view counts) - he highlights related content on YouTube, like the Barney Remix, or a comedian spoofing his lyrics.

There are more imitations and remixes of anything I've ever seen including Lion King, Sponge Bob, and loads of earnest dance videos. Lots of these remixes have millions of views. I kind of wish Asi would pull some YouTube stats on this guy, as I am pretty sure Soulja Boy now rules YouTube.

I watched one of his interviews - before he was signed, he would upload his demo tracks to file sharing networks, and misleadingly title them as the newest 50 Cent track he knew everyone would be looking for. Evil genius.

He's also got shedloads of merchandise - the music videos all feature distinctive branded gear that you buy from the website, and he has any number of bits of mobile content you can buy.

As you'd expect, he's on every social network, with shedloads of authentic content on each one, and he even has all gear, and the dance, at Meez (avatar site for teens). Here's me doing the dance.



Plus, the greatest meme of all - he writes his name on the outside of his shades, using Tipp-Ex.

soulja boy
posted by dead insect at 9:40 PM 2 comments links to this post

Monday, October 01, 2007

I won a somewhat hollow blog award



Today I found out that my blog is the 12th on the list of Advertising Young Minds Ranking List. It's a global ranking for blogs about advertising for people under 27.

It's been put together by Daniel at AdStructure. It's nice that people I'd consider friends are also on the list, and it is a good way of bringing together like-minded people. I also commend Daniel on actually putting this all together, as he's clearly a smart guy and this took time and effort.

With all respect to everyone involved though, I find it to be a bit silly, and it represents the side of blogging that I find distasteful.

If you want to bring people together I would much rather see it done:

- over something they enjoy like BeerSphere
- for a worthy cause, like AllDayBuffet

My problem with a rank parade is that it doesn't add any additional value, other than to inflate egos and cause resentment.

We don't need more standardized ranking and testing for 7 year olds at school, we don't need too much pre-testing and ranking of ad scamps, and we don't need more ranking parades of bloggers. No offence intended to anyone, I just find this all a bit gross. I think cultural differences between the UK and US are probably significant here.
posted by dead insect at 10:59 AM 2 comments links to this post