facepainting 2.0
I just did some work helping to set up a blog and design some very lo-fi business cards to advertise facepainting at kids parties around London.
The strategy for the blog is to dominate search by very specific London regions. There are quite a few directories for large areas like East London or Tower Hamlets, but to advertise on all of these would be too competitive, expensive and time consuming.
Instead, by blogging about various jobs and art activites done in specific areas, anyone searching for say "facepainting in Finchley" will hit that particular post, get to see pics, and hopefully make an enquiry.

business cards, front and back
The cards look quite cute and stand out well on noticeboards. Importantly, children like them too - when she gave one to a parent with 2 kids, one of the kids came running back to ask for another one so both her and her brother could both have one.
see the blog at http://www.vickleart.co.uk/
The strategy for the blog is to dominate search by very specific London regions. There are quite a few directories for large areas like East London or Tower Hamlets, but to advertise on all of these would be too competitive, expensive and time consuming.
Instead, by blogging about various jobs and art activites done in specific areas, anyone searching for say "facepainting in Finchley" will hit that particular post, get to see pics, and hopefully make an enquiry.

business cards, front and back
The cards look quite cute and stand out well on noticeboards. Importantly, children like them too - when she gave one to a parent with 2 kids, one of the kids came running back to ask for another one so both her and her brother could both have one.
see the blog at http://www.vickleart.co.uk/

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