best use of multimedia: how stories propagate

photo from n3wJack


After that post I wrote about transmedia, I thought I would put up my favourite example that I use to illustrate how a good, rich, idea spreads in a transmedia way. It's a slide I knocked up ages ago when this stunt happened - feel free to use it, as long as you don't use it for evil.

It can be used as a this-is-how-the-Internet-works kind of slide, or to show the importance of trying to make ideas richer.

It started in retail (droplifting is the posh term for what Banksy did), and all the different content - images, music, stories, product - whizzed around the Internet. Different people were interested in different aspects of the stunt, which all contributed to the story as a whole.