dead insect: 7-11 Kwik-e-Mart promotion in the US

<body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener("load", function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <iframe src="http://www.blogger.com/navbar.g?targetBlogID=9772744&blogName=dead+insect&publishMode=PUBLISH_MODE_FTP&navbarType=SILVER&layoutType=CLASSIC&homepageUrl=http%3A%2F%2Fwww.deadinsect.co.uk%2F&searchRoot=http%3A%2F%2Fblogsearch.google.com%2F" marginwidth="0" marginheight="0" scrolling="no" frameborder="0" height="30px" width="100%" id="navbar-iframe" title="Blogger Navigation and Search"></iframe> <div></div>

Monday, July 02, 2007

7-11 Kwik-e-Mart promotion in the US

photo from flickr

I read about this ages ago, but never thought they'd actually do it. To promote the launch of the Simpsons movie, they've turned some 7-11 shops into Kwik-e-Marts, complete with fake brands (re-named Slurpee as Squishee) and so on.

photo from flickr

7-11 footed the bill, which people guess is into the single millions. Hats off to them for doing something very daring and different in retail. If only Happy Shopper had had the courage to do something like this they might still be here today.

Full story on Yahoo! here
More pics from flickr here

I'll end with a video of Bumblebee Man from YouTube. Nothing to do with the story but he is my favourite Simpsons character.