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Friday, November 03, 2006

JD sports shoe medallions

JD sports medallion

At JD sports, when they have an exclusive shoe, it gets a little medallion. I wonder if kids ever keep these on? Or what they do with the medallions afterward?

If they just made them a little bit nicer/cleverer/something that kids really want, that would be yet another reason to go get your shoes from there. A kind of sneaky, classy?! version of cereal box free gifts.

I remember in my first job out of uni, someone told me "Retail is all in the detail." It only shows up 2 times pn the whole of the web on Google, so I thought I would repeat it here.

posted by dead insect at 12:34 PM

1 Comments:

Anonymous Stuart Parkinson said...

nice. and would hopefully create a real brand for JD to complement adidas/nike/whatever so JD are also seen on the street.

http://www.google.co.uk/search?q=%22retail+is+in+the+detail%22&start=0&ie=utf-8&oe=utf-8&client=firefox&rls=org.mozilla:en-US:unofficial

Friday, 03 November, 2006  

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