lasers
Not news or anything, but why can't there please be more lasers in and around London? After all, they are still very very cool.
This laser at Greenwich shines along the Prime Meridian, GMT +00:00.
It's obvious what it denotes, and very memorable. If I was a brand, I would try develop a strategy that was long lasting and true to my product, and find ways to be useful and interesting like this Greenwich laser.
E.g. If I was a brand that was about booze, bars and mainstream kind of clubbing, I would put a huge laser in Leicester Sq, or a big laser on top of CentrePoint (very visible building in Soho, used for navigation) that pointed to different nightspots. I would then extend this strategy to other cities/countries, so people looking for a this kind of thing could just get to any city, and follow the huge red laser toward guaranteed good times.
This laser at Greenwich shines along the Prime Meridian, GMT +00:00.
It's obvious what it denotes, and very memorable. If I was a brand, I would try develop a strategy that was long lasting and true to my product, and find ways to be useful and interesting like this Greenwich laser.
E.g. If I was a brand that was about booze, bars and mainstream kind of clubbing, I would put a huge laser in Leicester Sq, or a big laser on top of CentrePoint (very visible building in Soho, used for navigation) that pointed to different nightspots. I would then extend this strategy to other cities/countries, so people looking for a this kind of thing could just get to any city, and follow the huge red laser toward guaranteed good times.
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