shakira video

As well as being my tip for the hottest pop song for the next couple of months, Shakira's Hips Don't Lie has the best video ever.


Baila en la calle de noche, Baila en la calle de dia...

They simply got people to send in 30 second clips of themselves shaking their hips, and comp'd them together in a very amateurish way into the "Fans Only" version of the video, which is now all over the Internet. People are watching it on YouTube and embedding it into their MySpace pages.



It's perfect for the whole brand of Shakira-connecting-the-Latin-world-through-music-and-dance, and makes utterly compelling viewing if you're at all into ass shaking culture. A rare example of a "send us your videos" style campaign that has done really well. I believe the reason it's done well is context - people knew exactly what they were supposed to do, and what success would look like, and it's also credible and do-able for both the audience and the brand.