sales promotion

I really like sales promotion - my first real job was at a place that used to be a primarily SP agency. It was great, as their entire creative process was getting literally everyone into a brightly coloured room and thinking up the zaniest possible ideas for what they could give away via a bag of crisps. Very different to process driven ad agencies, and generally good.

Here's a great thing I saw in a petrol station the other day. I like the blend of ideas+pragmatism needed for a good SP campaign:


Forget winning a bus ride to a 5-star hotel in Germany to see the World Cup, win a whole pub for an evening for you and your mates.