dead insect: nice bus ad

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Tuesday, March 28, 2006

nice bus ad

as well as doing the crossword, I took a picture of this bus ad for Lynx Clicker (BBH). I think the campaign is alright, the TV is very nicely executed: you can't help but smile and it isn't totally obvious. But anyhow I wonder where this execution came from, BBH creatives - were they briefed to do busses? or was this an add on? media agency? client etc. I thought it was way eyecatching. Just compare it to the resized-in-10-minutes-flat Armani ad on the side of the bus.