china
I find Tom Peters really inspirational. But even when he released a huge powerpoint deck which mentions the economic importance of China (Tom Peters - Re-Imagine: Business Excellence in a Disruptive Age), I still wasn't that fussed about China. You can get it here, along with lots of other horribly/brilliantly designed slides.
All Tom Peters ppts are good fast reading and you defo find at least one or two directly useful quotes or factoids, like:
“The Ultimate Luxury Item Is Now Made in China” — Headline/p1/The New York Times/ 07.13.2004/Topic: Luxury Yachts made in Zhongshan
and
“China’s Next Export: Innovation” —McKinsey Quarterly (Cover Story)
For me though, the seminal event that made me take notice of China was this weekend - my derranged cheering-on of 18 year old Ding JunWei as he thrased Steve Davies to take the UK Snooker Championship title.
The first non-UK/Ireland guy to ever ever win the UK Snooker Championships!
So please take note of China. If you work in advertising I am sure something very Chinese-inspired will make its way into a campaign soon - and I don't mean kung-fu, or vaguely-oriental-wise-men. Something not so obvious like their fascination for electric bicycles, or typing "88" as goodbye, or just something to do with the fact that there are 3 billion people living in a culture which is pretty alien to most of us.
All Tom Peters ppts are good fast reading and you defo find at least one or two directly useful quotes or factoids, like:
“The Ultimate Luxury Item Is Now Made in China” — Headline/p1/The New York Times/ 07.13.2004/Topic: Luxury Yachts made in Zhongshan
and
“China’s Next Export: Innovation” —McKinsey Quarterly (Cover Story)
For me though, the seminal event that made me take notice of China was this weekend - my derranged cheering-on of 18 year old Ding JunWei as he thrased Steve Davies to take the UK Snooker Championship title.
The first non-UK/Ireland guy to ever ever win the UK Snooker Championships!
So please take note of China. If you work in advertising I am sure something very Chinese-inspired will make its way into a campaign soon - and I don't mean kung-fu, or vaguely-oriental-wise-men. Something not so obvious like their fascination for electric bicycles, or typing "88" as goodbye, or just something to do with the fact that there are 3 billion people living in a culture which is pretty alien to most of us.
1 Comments:
Hey. I'm no snooker fan but I watched the match too, rooting for Ding/China - being Chinese and all. And I realised, a couple more big chinese exposures, the whole thing could really get going or "tip". Problem was Ding isn't a great spokesperson(being a kid and all) and he had a muppet of a interpreter that got everything wrong. :-)
Post a Comment
Links to this post:
Create a Link
<< Home