jeans at Tesco cost £3

This is one of those ones where I am sure I must be the last person to be catching on. I have previously blogged about Primark and ASDA George, but £3 for a pair of Tesco jeans? How do they do that? Yes, I bought them. Baggy cut hip-hop stylee jeans? No, I just bought a size 2” too big.



The last fashionable thing I bought was a pair of £65 jeans from a webstore a few months ago – I don’t think I could do that again now, knowing that I could have bought 21 pairs of Tesco jeans.

Right, so if you know me, you might think that I generally dress ok and have a reasonable eye for fashion compared to most guys. So where do the Tesco jeans fit in? My plan is to customise these things, like a bored 14 year old girl. Initial ideas include:

• bleaching/using Cillit Bang on them so they go unusually Hoxton pink
• screen printing onto them – Banksy/Snoop Dogg-style stencils (here is a great tutorial on how to DIY screen print for small quantities, from some girl’s blog)
• sewing a bizarre series of patches onto them

There are lots of articles flying around about individuality, and consumers customising things being the next hugest trends. This is nowhere more apparent than retail fashion. At the bottom end, clothing is getting increasingly cheaper and higher quality, while in the middle all the styles get replicated and homogenised ever more quickly (e.g. Zara, Urban Outfitters).

I'm happy to pay over the odds for something silly and little like a £4 sweatband, but £30 t-shirts (since when did high street t-shirts cost £30) are off the cards. Will keep you all updated with my clothing projects.