jake's clothing brand

Every month at least I will go to TopShop, Urban Outfitters and all the other big shops like that - just something I have always done. It kicks in like a bodyclock - not like a girly: sudden pause, mid sip of coffee - "I haven't bought new shoes in ages", more a need to go and look at things and people.
Anyway this caught my eye, it's probably not new or anything.


jakes clothing

I quite like this as an idea, some profits going to CP charity, while they use the whole 'jake' vibe. My one objection is that despite this unique brand position, the clothes look exactly the same as everything else you can buy on the high street! Pictured is a pink t-shirt with US-retro-inspired print (yawn!). The website is good though: www.jakesoflondon.com , but tell me such a cute special (can I say that? is that PC?) little kid wouldn't want to be screenprinting something a little more unique and original!?!?