work - Firecat Direct identity
The Internet has really hacked down the prices of some services. If you want an identity for your company, you could use one of the many design-your-own-business-cards-online services out there. They have 1000’s of templates to pick from, and you can get 250 full colour cards for about £13.
At the other end of the spectrum, you could go to Landor, the branding consultants who famously re-designed BP’s logo as part of a $200 million re-branding exercise.
Or as middle ground you could ask me to do it, because I really, really enjoy it and I promise not to charge you $200 million dollars.
The process is pretty simple. First I work out what your business is all about – what you offer, what kind of people you want to talk to, why they should buy from you, and all that kind of stuff. It’s a useful exercise for everyone involved. Then I go away and think for as long as you want me to, and wrap up the best thoughts and ideas into the creative execution.
The point of all this thinking is that when customers see your brand, they’ll know exactly what you’re all about, and why they should want your offering.
And because dead insect designed it, you’ll stand out and look a hundred times more fab than any of your competitors.
case study
Firecat Direct aren’t your typical IT services company. They don’t have a dull name with ‘syn’, ‘sys’ or ‘tech’ in it, so they shouldn’t have a dull white/blue identity either. If you’d like a big explanation of design rationale, feel free to email me (contact address at the top of this page). In the meantime the MD of Firecat Direct loves them. Prospective customers always comment positively on the design, and new prospects are attracted to them because they stand-out from a myriad of dreary IT business cards (mostly blue and white ones for Syner-tech Inter-Systems Solutions).
At the other end of the spectrum, you could go to Landor, the branding consultants who famously re-designed BP’s logo as part of a $200 million re-branding exercise.
Or as middle ground you could ask me to do it, because I really, really enjoy it and I promise not to charge you $200 million dollars.
The process is pretty simple. First I work out what your business is all about – what you offer, what kind of people you want to talk to, why they should buy from you, and all that kind of stuff. It’s a useful exercise for everyone involved. Then I go away and think for as long as you want me to, and wrap up the best thoughts and ideas into the creative execution.
The point of all this thinking is that when customers see your brand, they’ll know exactly what you’re all about, and why they should want your offering.
And because dead insect designed it, you’ll stand out and look a hundred times more fab than any of your competitors.
case study
Firecat Direct aren’t your typical IT services company. They don’t have a dull name with ‘syn’, ‘sys’ or ‘tech’ in it, so they shouldn’t have a dull white/blue identity either. If you’d like a big explanation of design rationale, feel free to email me (contact address at the top of this page). In the meantime the MD of Firecat Direct loves them. Prospective customers always comment positively on the design, and new prospects are attracted to them because they stand-out from a myriad of dreary IT business cards (mostly blue and white ones for Syner-tech Inter-Systems Solutions).
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