work - Knowledge First branding
task
To create an identity for a start-up A-level/GCSE tuition agency.
strategy
Client is a recent Oxford graduate looking to earn some spare cash by setting up a network of tutors. Rather than just be any old other tuition agency, we suggested positioning the company toward the academic elite end of the market, where they could offer niche services such as Oxbridge Preparation. This would result in a less crowded marketplace, containing higher value customers.
design
Sleek visuals to convey class and prestige. Did the creative development, photography and editing of the hat shot, to make a nice positive image of academic success. Rolled this identity out over some business cards with a website currently in production.
To create an identity for a start-up A-level/GCSE tuition agency.
strategy
Client is a recent Oxford graduate looking to earn some spare cash by setting up a network of tutors. Rather than just be any old other tuition agency, we suggested positioning the company toward the academic elite end of the market, where they could offer niche services such as Oxbridge Preparation. This would result in a less crowded marketplace, containing higher value customers.
design
Sleek visuals to convey class and prestige. Did the creative development, photography and editing of the hat shot, to make a nice positive image of academic success. Rolled this identity out over some business cards with a website currently in production.
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